Visual Identity Review - Unify your look

Your organisation's visual identity shapes how funders, partners and communities perceive your organisation. A Visual Identity Review ensures your presentation fully reflects your mission, values and strategic positioning. It can stand alone or serve as the first step towards a rebrand or visual refresh.

What it is: A structured review of how your organisation appears across all channels. Over time, inconsistencies can emerge across websites, reports, social media and events. A Review restores clarity and coherence.
We assess your logo, colour palette, typography, imagery and graphic system to ensure they align with your purpose and positioning. We also benchmark your visual identity against peer NGOs and institutional partners to identify opportunities for differentiation.

Why it matters: NGOs operate in a competitive funding and policy environment. A strong, coherent visual identity:

• Builds trust with institutional stakeholders;

• Strengthens recognition across programmes;

• Enhances professionalism in European and international contexts;

• Supports consistent communication across teams.

What we analyse: 

• Website and digital platforms;

• Reports and publications;

• Social media and campaign materials;

• Event branding and templates;

• Internal communications.

What you receive:

• Clear evaluation of strengths and weaknesses;

• Identification of inconsistencies and risks;

• Practical recommendations; 

• A roadmap for greater coherence and impact.