Visual Identity Review - Unify your look

A weak or inconsistent visual identity can make an organisation appear uncoordinated or unreliable to sophisticated partners.

CF’s Visual Identity Review provides a deep-dive analysis of your logos, typography, colour palettes, and design language to ensure your brand looks as professional and impactful as the work you do.

How it works:

  1. After an introductory call, your organisation shares their current visual identity.

  2. CF reviews and provides recommendations

  3. In 2-3 creative sessions in digital calls we provide context and recommendations to strengthen your visual identity. 

How it helps you

Visual inconsistency creates a "credibility gap." This review helps you to look like the leader in your field.

  • Identification of "brand drift" where different departments use different styles;

  • Recommendations to modernise your look while staying true to your roots;

  • Advice on creating a "visual system" that is easy for your team to use;

  • Strategies to ensure your brand is recognisable and distinct from peers.


What We Do

  • A comprehensive audit of your logo, brand guidelines (if any), and design templates;

  • Assessment of visual consistency across print, digital, and field-based assets;

  • Review of how your colour and design choices align with the psychology of your mission;

  • Delivery of actionable recommendations to sharpen and harmonise your visual brand.

Why it matters
Strong branding is a shorthand for reliability. A polished and consistent visual identity:

  • Commands respect from high-level institutional and corporate donors;

  • Simplifies decision-making for your internal team when creating new materials;

  • Builds long-term brand recognition and "top of mind" awareness;

  • Ensures that every flyer, report, or post reinforces a single, powerful image of your NGO.

Price: € 2499,00