Storytelling Review - Master your mission’s story

Your story defines how people understand your organisation, its values and its impact. A Storytelling Review helps clarify and strengthen your narrative so it consistently reflects who you are, what you stand for and why your work matters.

What it is

A Storytelling Review is a structured review of how your organisation communicates its story across channels and formats. We assess narrative structure, key messages, tone of voice, audience focus and coherence to understand whether your storytelling supports your mission and strategic positioning.

Why it matters

NGOs operate in complex and competitive environments, where clarity and credibility are essential. Strong storytelling:

• Builds trust and emotional connection with stakeholders;

• Clarifies your organisation’s identity and purpose;

• Strengthens recognition across programmes and campaigns;

• Supports consistent communication across teams and platforms.

Over time, stories can get fragmented or can lose their meaning. Different projects may tell different versions of your mission, diluting impact. A Storytelling Review restores focus and alignment within your communication.

What we analyse

• Core organisational narrative and positioning;

• Key messages and value propositions;

• Project and programme storytelling;

• Tone of voice and language consistency;

• Audience targeting and relevance;

• Alignment between narrative, visuals and content.

We also benchmark your storytelling against peer organisations and institutional communicators to identify opportunities for stronger differentiation.

What you receive

• A clear assessment of narrative strengths and gaps;

• Identification of inconsistencies and overlaps;

• Strategic recommendations to sharpen your story;

• Guidance on narrative frameworks and messaging;

• A roadmap for a clearer, more coherent and impactful organisational story.