Storytelling Review - Master your mission’s story

Your story defines how people understand your organisation, its values and its impact.
A Storytelling Review helps clarify and strengthen your narrative so it consistently reflects who you are,
what you stand for and why your work matters.

CF’s Storytelling Review is a structured review of how your organisation communicates its story across channels and formats.
We assess narrative structure, key messages, tone of voice, audience focus and coherence to understand whether your storytelling supports your mission and strategic positioning.

How it helps you

Dry data often fails to inspire action. This review helps you to find the "heart" of your work and communicate it in a way that sticks.

  • Identification of missed opportunities for emotional engagement in your current content;

  • Recommendations for moving from "organisational" talk to "human" stories;

  • Advice on ethical storytelling that empowers beneficiaries rather than just portraying need;

  • Guidance on structuring narratives for different platforms (web, social, reports).


What We Do

  • A clear assessment of narrative strengths and gaps;

  • Identification of inconsistencies and overlaps;

  • Guidance on narrative frameworks and messaging;

  • Provide actionable recommendations to master your story.

Why it matters

NGOs operate in complex and competitive environments, where clarity and credibility are essential. Strong storytelling:

  • Builds trust and emotional connection with stakeholders;

  • Clarifies your organisation’s identity and purpose;

  • Strengthens recognition across programmes and campaigns;

  • Supports consistent communication across teams and platforms.

Over time, stories can get fragmented or can lose their meaning.
Different projects may tell different versions of your mission, diluting impact.
A Storytelling Review restores focus and alignment within your communication.

How it works:

  1. After an introductory call, your organisation shares their existing narrative, messaging and positioning.

  2. CF reviews and provides recommendations

  3. In 2-3 creative sessions in digital calls we provide context and recommendations to strengthen your organisational storytelling. 

Price: € 2499,00